Marketing Information Sources

The SFCC Library Homepage (http://library.spokanefalls.edu) provides access to Internet Resources with links to statistics and local government data.

Books

There are some books that include important demographic information not available on the Internet:

Lifestyle Market Analyst (R658.834 Lifesty)

Marketing information listed by geographic location, income level and lifestyle preferences.

Sales and Marketing: Survey of Buying Power (R658.8005 Survey)

Ranks consumer spending habits and income by region. Statistics on age and minority groups by region.

Household Spending: Who Spends How Much on What (R658.834 Househo)

Tracks spending by age group, income, household type and geographical region.

Best Customers: Demographics of Consumer Demand (R658.834 Russell)

Statistics on consumer spending by age, income and region.

American Income: Demographics of Who has Money (R339.22 America)

Documents trends in household and individual income growth.

Consumer Behavior 2007 (An online PDF reference book)

Contains detailed information on consumer demographics, intentions, trends, actions, socially conscious consumerism, and more by various demographic criteria. Access online with your Student ID number.

Generation X : Americans born 1965 to 1976 (R 658.8348 GENERAT 2006 )
The Millennials : Americans born 1977 to 1994 (R 658.8348 MILLENN 2006)

These volumes are statistical portraits of the generation including education, housing, income, living arrangements, spending, time use, and wealth.

Race and Ethnic Diversity: Asians, Blacks, Hispanics, Native Americans and Whites (R317.3 Russell)

Documents demographic differences between racial and ethnic groups.

Statistical Abstract of the United States (Reference Desk)

Most useful information collected by the Federal Government. An extremely abbreviated version is available online as Statistics in Brief http://www.census.gov/statab/www/brief.html

County and City Extra: Annual Metro, City and County Data Book. (R317.3 C832)

Selected data from this volume also available at http://www.census.gov/statab/www/ccdb.html

Periodicals

Proquest Direct http://library.spokanefalls.edu/_auth/journal.asp

Indexes many business magazines, including the American Demographics, Wall Street Journal, The Journal of Marketing, Sales and Marketing Management, and other more specialized marketing journals.

Government Statistics Online

American FactFinder http://factfinder.census.gov/

Compile demographic data into tables via this site from the Census Bureau

Census Bureau http://www.census.gov/

Links to economic and population data.

Census Data by Subject http://www.census.gov/main/www/subjects.html

The subject index to the Bureau's economic and population data

Consumer Expenditure Survey http://www.bls.gov/cex

Spending by age, race, family unit size, occupation and income.

FedStats http://www.fedstats.gov/

Link to federal statistics by agency, state or geographical comparison. A state search allows a demographic comparison of any state to the U.S. average. Topics A-Z is a useful index of subjects.

Washington Dept. of Labor–County Profiles http://www.wa.gov/esd/lmea/pubs/profiles/profiles.htm

These are in PDF format, which requires Adobe's (free) Acrobat Reader

Guides to Marketing Research

Guide to Market Research http://www.libraries.rutgers.edu/rul/rr_gateway/research_guides/busi/markres.shtml

From Rutgers University

Marketing Virtual Library http://www.knowthis.com/research/demogovt.htm

Demographic & government data for marketing research

Spokane Public Library Demographics Guide http://www.spokpl.lib.wa.us/research/SubjectGuides/demographics.asp

Includes some demographics Reference Books not available at SFCC; also many links to state data.

U.S. Demographics http://www.ala.org/ala/rusa/rusaourassoc/rusasections/brass/brasspubs/publibbrief/no4q2003/no64q2003.htm

Sponsored by the American Library Association. Lists free domestic internet sites for demographic information.

Private Internet Sites with Marketing Information

VALS
http://www.sric-bi.com/VALS/

Company surveys values, attitudes and lifestyles for psychographic marketing. Site links to the survey and description of VALS types: http://www.sric-bi.com/VALS/types.shtml

Key Findings http://www.keyfindings.com/

A useful online journal.

Free Demographics.com http://www.freedemographics.com/

Free access to 1990 census in easy to read household demographic information. Requires a sign-up.

Gallup Poll http://www.gallup.com/

Check the news service tab for polls showing American opinions on lifestyle, and social issues.

Yahoo Real Estate http://realestate.yahoo.com/Neighborhoods

A nifty site for demographics of different cities.